Improved Customer Relations with CRM

Customers are critical to success of any business. Realizing this importance a client contacted Webuters for a solution to manage business data efficiently, reduce manual work and overcome the challenge to build long lasting relationship with the customers. They also wanted to increase their business profits through the correct management system.

Customer was looking for a solution that can improve the flow of information within their organization without disturbing the present flow of information. They additionally were looking to be able to manage cases efficiently, accompanied with speedy collection of data by their sales and marketing teams.

CRM Implementation Enhanced Customer Relations

CRM (Customer relationship management) strategy was followed to help client build long lasting relationship with their customers, which thereby will increase the profits.

  • The automatic calculation of gross profit has made reporting profits quick and error free.
  • Difficulty in handling the cases eliminated with the CRM’s case management system.
  • Atomization of customer support process.
  • Email notifications for every stage of case was made possible.

Implementation and Customization of CRM was performed as per the business model of the customer.


The successful implementation of CRM is now driving decisions in the client’s business. Someone has said “Time is money” and the CRM has automated the processes thereby saving their time consumed in manual process. The CRM significantly helped improve information flow in the organization as well as contributed in building better customer relations. Additionally, customer’s sales and marketing teams are able to collect more data on current and potential customers in less time.

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