5 Reasons to Redesign Your Shopify Website
Is your Shopify site old, outdated, or just needs a refresh? Do you find yourself wondering if the design and look of your existing site needs a makeover? Wondering what exactly can be improved? Today, we want to share a few reasons why it might be a good idea to give your store a facelift!
Reasons to Redesign or Rebuilt Your Shopify Website
You work in retail, wholesale, or just with people face to face—you know how important it is to have an online presence. It is even more important that it be professional and intuitive. If you haven’t already, it’s time to redesign your website. It has been at its best since the inception so it might be getting a little dated in design and functionality. Building up your site with vector or logo design and styling in mind and taking hold of the latest technologies will improve your site experience immeasurably. It’s not just about what’s trending in web design, but rather creating a high-quality, cohesive experience for shoppers. The point is that when executed well, great design sells your products better than anything else!
Become Future Ready
Keep in mind that most people use mobile most of the time and increasing the speed and efficiency of your website will allow for customers to more quickly transact with you and help avoid leaving your site. Counting on an outdated website design will not only bother customers but also drive new ones away. When your Shopify website is not easy to navigate or makes customers register into an account before purchasing, it is time to update the design. There are many ways you can go about planning a future-ready redesign- you can change out colours, icons, fonts, backgrounds, navigation flow and even the goal of your site Fuel your digital business with a responsive, mobile-friendly website. A website at its most basic level is a tool to generate and broadcast messages on the internet and on mobile platforms. It is critical that your content and design remain relevant to prospective customers and technologies of tomorrow.
Whether you’re just starting out or have been in the business for a while, redesigning your website can yield some major long term benefits. Attract new customers and keep existing ones coming back again and again is time-consuming, difficult, and anywhere from costly to downright impossible. Fortunately, with Shopify templates that are cost effective, customizable, responsive to all devices on the web, you can make your shop’s website look impressive to new customers while not having to put in the hours of sales! One of the most common reasons that people redesign their Shopify website is to gain a competitive edge. When most companies have the same website design, most customers will just click on the first link, without really considering it. However, if they do click on your link, you have increased your chances of being seen by potential customers.
Add New Features
Today, an average person spends four minutes on your page before they decide to buy. This number may be smaller if the customer is looking for a specific product or larger if they are just browsing. That is why you should create new features on your site to increase the chances of them buying. Product videos, comparison tools, demo products, and blogs are helpful for this purpose. Shopping cart abandonment is a big problem for ecommerce, and it’s the customer’s responsibility to complete checkout. To increase your chances of completing a sale in this scenario, you should invest in reducing that by offering features like live chat or discounting in exchange for contact information.
On-page optimizes, SEO best practices, social media stats, analytics review—these are all functions that can be automated by AI. You could talk to a chatbot 24 hours a day, 7 days a week to have them perform these tricky tasks so you don’t have to. The benefits for your ecommerce business are obvious. AI offers automation at an exceptionally low cost and with rich functionality. Shopify is constantly evolving to stay updated with the newest software, features, and updates in web design. Themes are updated often to offer updated styles and capabilities; you can also contact them for support if necessary.
Keep up with the Latest
Why redesign? It’s not really necessary, but if you’re making the effort to improve your site, it doesn’t make sense to stop short of completion. Besides, each site redesign creates an opportunity for users to evaluate their website again and, if they like it better this time, they may share that with others. Shopify is one of the best e-commerce platforms in the world right now. If you use it, you need to keep up to date with all of the newest changes so that everything can work effectively for your business. Know what your clients want. The only way to stay competitive is by listening to your customers. What are they saying? What do they like? What are other shops doing that you’ve never heard about? If you notice trends, consider them when creating content for your blog or setting up your site.
Rebuilding a site from scratch can take invaluable time and money. Is it always worth it? It really depends. If your website is stagnating, riddled with errors, or not achieving its objectives, then rebuilding may be your best option. But if it’s running smoothly and you still receive inquiries through your site, there’s no urgent need to overhaul it. There are many successful companies that can rely on Shopify. As you look for options for your business, remember to make the right choice. You may reticent of costly website redesign or developing a whole new eCommerce store. However, the truth is that an outdated look will not get you customers and having more than one site will cause confusion for your customers. To avoid the issues of Site abandonment and lost sales revenue, you need to optimize your Shopify website correctly. Want to redesign your Shopify website? Talk to our Shopify experts.