So you’ve been working hard to build your online presence, but have you made any common mistakes? Mistakes aren’t always bad, and sometimes they can be downright good. This article has 7 of the biggest ones that you might be making in your path to success.
Mistake 1: Your business is too big
Your business could be too big for you to manage. Having a mobile app is not enough; you also need to have a mobile website and social media presence, as well as access to customer feedback.
Mistake 2: You don’t have a plan
If you have a plan, then you can make it happen. Whether you are just starting out or have been operating for some time, this is really important to stick with your path and never give up. You’ve made a plan, but you’ve never shared it with anyone. Your plan may be good, but that doesn’t mean it will work for your business! You might feel confident in your own company, but even if you have confidence that you know what you’re doing and your business is booming, it’s important to have a plan for when things go wrong. You don’t have to be detail-oriented about it–just make sure that the objectives are clear and measurable so everyone on your team knows what they’re supposed to do and how to do it.
Mistake 3: Your strategy has not been tested
Think about what you’re going to do once your strategy has been tested. Did you create a landing page for an app download? Did you send out ads to see if it’s worth the investment? Did you build a website with a CTA that was actually working? Think about what happens when your strategy is proven and then start on the next step. It is easy to assume that your strategy will work if you only apply it to your own business. However, an online business cannot be run in a vacuum; you must also consider the competition and your industry as a whole.
Mistake 4: Defining your target customer
It’s important to define your target customer and what their needs are. This will give you the clarity that you need to build a mobile app that meets their needs. The best way to get around this problem is to find the type of customer that’s most likely to buy your products or services. For example, if you’re selling mobile apps for women, then people who buy from places like Sephora are more likely than people who shop at Wal-Mart. When you know your customer, it’s easier to come up with a marketing strategy and create content that will help them convert into customers.
Mistake 5: Your customer support staff doesn’t know how to use your App
Your website is the centerpiece of your marketing campaign. You’ve spent a lot of time, effort and money on it to help you sell more services and products. If your customer support staff isn’t aware of how to use your app, they could frustrate potential customers and cause them to go elsewhere. Make sure that your customer support team is trained well at how to help customers through the site so that prospects will feel confident about their purchase. Even if AI being used, it should be customer focused.
Mistake 6: You don’t have a clear call to action on your Website
This is a huge mistake because your website needs to be clear about what you want people to do once they click on your call to action. Having a call to action for each of your products or services and having links that direct users to those actions will make it easier for them to understand their choices. This is a huge mistake that you make. You need to convince your customers that they should click on the call to action button or sign up to get a freebie or download your app if they want something in return.
Mistake 7: Too many messages
Don’t bombard your customers with too many messages. It’s tempting to send a lot of updates to people, but most likely they are just going to delete them. People don’t want their inboxes flooded with messages that they’re not interested in. Your mobile strategy is one that needs to be consistent, always on-message, and not just send out a flurry of messages. The key here is to find the hot button issues that lead to conversions and create an experience around them. Think about what you can do instead of just sending out more emails.
The Bottom Line
Yes, it can be easy to make mistakes in the process of growing your business, especially when you are just starting out. These mistakes can come from thinking too small, not taking advantage of the right tools or not being aware of what is going on around you. If you want to kick start your mobile journey than look nowhere else, get in touch with our technology consultants.