Since we all know Salesforce CRM is the leading CRM platform in the world today, it is extensively used in the healthcare sector to improve efficiency like every other industry. As we all know, the healthcare industry is closely focused on the treatment of patients, patient engagement, improving healthcare mechanisms, and overall healthcare facilities, the prime objective of the industry is to enhance the quality of caregiving facilities for patients. With the advent of Salesforce Health Cloud in the year 2016, the healthcare sector realized that this prominent CRM can transform the entire industry in the most influential manner.
According to a study, the healthcare sector all around the world was estimated at 282 billion dollars in 2019 and is expected to grow from 2020 to 2027 at a CAGR of 7.9 percent. This is why a powerful CRM like Salesforce CRM in healthcare is extremely essential for the industry to cope with the increasing demands and expectations of patients. According to Enlyft, at present, there are 227 companies using Salesforce Health Cloud belonging to the hospital and healthcare industry. Most of these companies belong to the United States.
Salesforce CRM in Healthcare Industry: An Overview
To put it simply, Salesforce CRM in Healthcare has remarkably improved healthcare facilities, team collaboration within hospitals, communication between patients and health experts, administrative duties of the hospitals, and the workflow of healthcare in general. Healthcare is an extremely significant and sensitive domain dealing with treating and taking care of patients. Also, being one of the largest industries, it must ensure customized services, data integration, and enhanced coordination among departments or teams.
This is why it is convenient for the healthcare industry to make use of the Salesforce healthcare benefits in order to ensure better treatment facilities, caregiving solutions, maximizing value, strong connectivity with patients, and making experiences of patients and staff way better than before. In fact, according to a study, the ability of Salesforce to meet these expectations and demands has increased the use of Salesforce to 40% in the healthcare sector in the past few years. Undoubtedly, the Health Cloud developed by Salesforce has become a dominating factor in this regard. The Health Cloud is indeed a brilliant tool for managing patient relationships in the healthcare sector.
Salesforce in healthcare paves the way for a plethora of opportunities as well as services for both the patient party and healthcare professionals. Salesforce CRM simplifies complex tasks for healthcare professionals through automation processes. This is how they are freed from repetitive yet crucial tasks and can concentrate entirely on improving the quality of healthcare for patients. The impact of COVID-19 has explained the real significance of healthcare and how much crucial the industry is. In the same way, the healthcare industry too had to deal with a lot of challenges from serving patients to improving their resources in order to meet the increasing demands of the patients.
During the peak of COVID-19, it became necessary for hospitals and all healthcare centers to streamline their workflow and maximize healthcare resources such as medicines, equipment, facilities, etc., to cope with the gravity of the situation. In such situations, a CRM platform like Salesforce has acted as a driving force for the healthcare sector in improving their efficiency and quality of service.
Now we will look into the major advantages of using Salesforce CRM in Healthcare.
Top 8 Benefits of using Salesforce CRM in the Healthcare Industry
Salesforce benefits the healthcare industry in a number of ways by streamlining workflow, consolidating customer information, strengthening communications between patients and healthcare centers, and lots more. In the healthcare industry, Salesforce benefits are numerous.
In this section, we will discuss 8 major benefits of Salesforce in healthcare.
Streamlines Workflow through automation
The healthcare sector always remains occupied with a few crucial and tedious work such as processing prescriptions, tracking reports, and issuing other medical documents. Carrying out these tasks with traditional methods make takes up a lot of time and also creates problems for the staff to maintain accuracy. But Salesforce eases the work of healthcare professionals by automating the entire process efficiently. Salesforce automation enables medical document creation through the collection of data, gathers digital signatures, makes patient referrals simple, etc. This ultimately streamlines the workflow and saves valuable time for the healthcare industry.
Provides a unified view of patients
With the help of Salesforce, healthcare providers can get a 360-degree view of all patients. This is how the providers can view updated details of the patients which include the history of medical data, appointment details, current health status, medical experts treating patients, medicines they are currently taking, and all the essential records in a single platform. With Salesforce, healthcare experts can view all the important medical records in one place without browsing from one to another on the screen. This comprehensive view enables intelligent usage of data and frees up a lot of time for healthcare providers because the information is centralized in one place. This feature also lets them take care of the crucial details and provide superior service to the patients as per expectations.
Strengthens Communication with patients
The efficiency of hospitals and other healthcare centers solely depends on the way they deal with their patients. Salesforce Health Cloud makes it easier for healthcare staff to communicate with the patients and also reminds the staff about their duties towards patients. Healthcare providers can reach out to the patients by sending them texts or emails in cases of reminders such as appointments, post-treatment checkups, and lots more. With a complete view of patients’ data, healthcare providers can understand when to take what kinds of steps. This is how Salesforce lets them place the patients at the top of priority, meets patients’ expectations, and also helps them in performing their duties efficiently. This also strengthens the bond of patients with their healthcare providers and they can take full advantage of the caregiving facilities.
Ensures complete data security
Keeping the data safe or data security is of primary importance to the healthcare sector. Anything that affects the data can make a patient’s life vulnerable to threat. Also, any breach of data can lead to the loss of millions of dollars. This is why Salesforce is there to help healthcare companies keep their patients’ data safe and ensure complete safety of health as well as money. Salesforce allows healthcare organizations to keep their data safe while simultaneously maintaining compliance standards with HIPAA and HITRUST. Also, Salesforce Shield by Salesforce Health Cloud ensures that the health information of patients is encrypted and can only be accessed by authorized sources. Salesforce also tracks user interactions and audit trails of field data.
Moreover, the dynamic ecosystem of AppExchange Solutions enables healthcare organizations to include more functionalities while enhancing efficiency without affecting data security. In fact, a wide range of native apps available on the platform can make the maintenance of security standards easier and more convenient.
Provides personalized care
Everywhere nowadays people expect personalized service and healthcare is probably the only industry that deals with very high demands of personalization from patients than any other industry. Gladly, with the help of Salesforce in healthcare, providing personalized care to patients became easier and more hassle-free for healthcare providers. Healthcare providers can access all the valuable information of the patients instantly, anticipate the requirements of the patients and immediately respond to their queries using Salesforce Health Cloud. Customized care plans can also be created by extracting the clinical as well as non-clinical data from different sources and ultimately integrating the data in one place.
This also works well, in case a patient requires special medical attention, for example, someone is in need of transplantation or transportation. Such requirements can be brought to the healthcare providers even before the patient raises his/her concern. Moreover, with personalized treatment facilities, a patient’s preference is always prioritized. In this regard, the tool, Salesforce Communities portal is also extremely essential.
Efficiently integrates siloed systems
We all are aware that it is difficult to track down data for the healthcare staff that is spread across different platforms. By using Salesforce eliminating data silos is very easy. A study by HIMSS Analytics reveals that the average hospital makes use of 16 disparate Electronic Health Record (EHR) systems. Apart from connecting the EHR systems, Salesforce efficiently integrates medical reports, claims, bills, marketing records, and other valuable data in one place. Also, the data remains secure when integrated with the help of Salesforce.
It is expected that healthcare providers can work more productively and dedicate quality time to take care of the patients when the data is centralized in a single location. Also, the caregiving services will improve when healthcare providers commit more hours to consider patients’ needs and expectations.
Ensures Real-time coordination with patients
Salesforce Health Cloud allows healthcare providers to interact with patients in real-time and let them solve the queries of the patients immediately. This is because the Health Cloud consolidates proper technologies and enables everyone, including patients, management authorities, and experts to access information on any smart device from any location. Salesforce Health Cloud also lets patients and their healthcare providers connect easily and communicate through encrypted messages at any moment.
Moreover, the major advantage of real-time data lies in the provision of providing care during critical stages because during serious illness, the patient party is not able to explain the patient’s medical history.
Improves revenue performance and sales system
It is quite difficult for the healthcare sector to maintain accuracy in terms of billing, payouts, patients’ data, and other sales activities. With Salesforce, it is very convenient to promptly process payment methods offering numerous payment and payout options. This also eases the processing of bills. Besides, the sales activities in healthcare are also empowered when sales and account teams perform efficiently and are freed from too many repetitive tasks through the use of automation processes.
This is how Salesforce benefits the healthcare sector. There are more ways by which Salesforce CRM be can help the industry by analyzing critical medical products, monitoring staff performance, leveraging account-based forecasting, and many more. Using Salesforce CRM in Healthcare undoubtedly culminates better medical facilities for patients and the efficiency of the healthcare system.
Salesforce offers exclusive features such as Salesforce Health Cloud and Salesforce Shield to strengthen the bond between patients and healthcare professionals. Undoubtedly, healthcare professionals try to be as efficient as they could but it should be remembered that there is a limit to human capabilities when it comes to matters of dealing with huge demands and expectations. This is where Salesforce CRM comes to the rescue and provides valuable digital assistance as desired by both healthcare professionals as well as patient parties.
Using Salesforce CRM not only streamlines the overall workflow but also paves the way for lots of innovative ideas. When most of crucial tasks are handled by world’s no. 1 CRM platform, humans can be more focused on complex issues and bring in creative ideas to enhance customer journey. This is the case with all the industries using Salesforce CRM including the healthcare industry.
So, are you thinking to implement Salesforce CRM in your healthcare organization? If yes, then get in touch with us at Webuters soon.
Our Salesforce experts will guide you to experience the benefits of the world’s top ranked CRM and help you leverage the Health Cloud for your organization.
To strengthen your healthcare organization’s communication with patients and providing them with the best treatment facilities, get in touch with us at Webuters today!