Salesforce Commerce Cloud is a cloud-based ecommerce solution you can use to build and manage your websites. It has many useful features, including integrated shopping cart software, checkout, SEO tools, inventory management, order management and customer insights plus more. Read on to know how this solution benefits your business!
Introduction to Salesforce Commerce Cloud
Salesforce Commerce Cloud provides digital solutions to businesses and retailers looking to increase sales and profitability. It enables business-to-consumer (B2C) marketers and retailers to manage demand across channels, optimize cost and enhance responsiveness. The capabilities of the solution include: order, fulfillment and return management; product content, such as dimensions and color; dynamic pricing and promotions; multi- channel customer service; demand generation, fulfillment and analytics. Key benefits for customers include increased revenue per order, improved order accuracy and improved delivery performance.
The Elements of Commerce Cloud
Commerce Cloud is a suite of enterprise-class applications and services that enables businesses to design, build and drive commerce through every customer touchpoint. Commerce Cloud creates a unified and scalable framework for all customer interaction and commerce experiences – from the web, mobile phones to storefronts – with familiar business processes and key multitenant security.
The 6 Cs of Commerce Cloud Experience
The 6 Cs of Commerce Cloud Experience provide a unified commerce experience for buyers. The Cs include the Customer Engagement Hub, Content Mapping and Merchandising, Conversations and Chatbots, Commerce Stores for Onboarding and Offline Shopping, Contextual Marketing and Conditional Ad Campaigns, Cross-device Experiences to Deliver Highly Personalized Communication
Making the Decision to Buy or Not
Salesforce’s Commerce Cloud is a powerful ecommerce solution that allows you to manage all of your retail and commerce needs in one place. It includes order fulfilment tools, purchase protection policies, marketplaces, and data security as well as supply chain management capabilities. If you plan on making an investment in this product for your online business, there are many benefits such as flexibility and customer success to take into consideration before deciding if it is right for you.
Who Should Use It?
If your business is looking to increase revenues and drive profitability, then the Salesforce Commerce Cloud for digitally savvy retailers is worth a look. For complex retailers, it could represent an opportunity to plug in one more point of intelligence and to control the customer experience across channels and touchpoints and deliver messages, activities and content that can be adjusted in real time.
How Does Commerce Cloud Fit in Your Business Journey?
Salesforce ecommerce is a powerful yet flexible option with a lower price. If you’re a startup just looking for a reliable cloud service, Commerce Cloud is an excellent choice with scalable options that can scale up or down as your business grows. It’s also possible to connect Commerce Cloud to many of the most popular analytics tools. In addition, Commerce Clouds can help you design using templates and features to add convenience for customers.
The Commerce Cloud has been designed as a Platform as a Service so it’s equipped to support many types of business models. It’s available in two editions – Platform and Enterprise – and provides a number of features to help you grow your business. The content intelligence engine analyzes the needs of your customers and generates a personalized experience for them, minimizing miss-fires. And analytics let you analyze the behavior of your customers, even predicting their behavior down the line.
In 2018, Salesforce ranked 3rd among global enterprise SaaS providers by Gartner. In addition, TechRadar ranked Salesforce No. 1 among all company-branded apps for 3 consecutive years running , and FORBES ranked Salesforce among its top 10 ‘Zappos of the Cloud’.