With time, businesses had to transform themselves to meet customer demands and provide better service. This is why most businesses have started implementing SaaS applications and cloud providers together. But in most instances, even these integrations resulted in huge licensing expenses, time-consuming development, costly maintenance, and lots more. Moreover, another major challenge is the scattered data, like on-premises databases, data in SaaS applications, and so on. This is why it became quite difficult for organizations to extract data from different sources and create a clear 360-degree view of the customers and gather reasonable insights.
To cope with these major issues, two leading tech giants, AWS and Salesforce came up with a partnership to bring together developer experiences and offer a range of exciting opportunities. Salesforce is at present the world’s no. 1 CRM platform helping businesses deliver high-quality customer services. On the other hand, AWS, an Amazon.com Inc. Company, is the leading cloud platform in the market at present. AWS offers scalable and reliable cloud computing services to companies and helps them attain growth by providing appropriate tools. The integration of AWS and Salesforce will undoubtedly assist businesses in managing their work processes efficiently and transform the way they connect with their customers.
Why Should You Use AWS And Salesforce Together?
In simple words, it can be said that Salesforce AWS architecture provides extensive cloud-based solutions to businesses to streamline their work operations and take care of customer needs in an efficient manner. The integration of Salesforce’s outstanding facilities and the on-demand cloud computing platforms as well as APIs of AWS will make your business flexible, allow you to work faster, and deliver prompt customer service as per their requirements. The integration of AWS and Salesforce offers top advantages to businesses in scalability, security, data management, and lots more. Salesforce and AWS integration in a way paved the way for innovative options for businesses to connect with their customers using pre-built applications.
The global AWS and Salesforce partnership empowers businesses to access the complete set of both AWS and Salesforce facilities to establish and deploy essential business applications through the use of low-code and click-to-launch development tools immediately. This partnership lets both Salesforce and AWS customers add new capabilities to their respective platforms with no-code, low-code, or exceptional integration services, applications, or by using both services. The ultimate focus of Salesforce AWS architecture is to offer superior developer experiences. This vital partnership between the two provides developers with pre-built as well as out-of-the-box applications and add-ons that help in leveraging AWS services.
In a nutshell, the integration of the world’s popular cloud platform with the world’s top-ranked CRM platform will let you access completely featured services for storage, databases, computing, connecting, Machine Learning (ML), and Artificial Intelligence (AI), Internet of Things (IoT), security, virtual and augmented reality, media, and many more along with apps development, deployment, and management functionalities. The partnership between the two giant techs is allowing their users to unleash creativity through strategic, protected yet simple integration facilities. Moreover, AWS offers over 175 products and services such as storage, networking, analytics, developer tools, etc., that are of immense help to businesses.
How do AWS and Salesforce work conjointly?
An essential part of the integration is that both AWS and Salesforce environments can deliver data sources and destinations based on your business requirements and use cases. However, Salesforce and AWS integration can be categorized into three aspects which are connectivity, integration, and application.
- Connectivity: In this layer, network connectivity is created among the Salesforce environment, AWS, and an on-premises data center. SSL connection, AWS Site-to-Site-VPN, AWS Direct Connect, AWS PrivateLink, VPC Peering, and Salesforce Private Connect are some of the important network connections used by customers to meet their requirements for integration use cases.
- Integration: In the integration layer, services such as Heroku, MuleSoft, and Amazon AppFlow are used to build integration components and APIs to secure transferring of data between the Salesforce and AWS environments. AppFlow is a no-code tool used to connect flows between AWS and Salesforce without the requirement of writing any code. Comparatively, Heroku and Mulesoft are more like traditional coding tools, through which Salesforce and AWS developers can use data from both platforms, activating the process of secure data transfer from both directions without any hassle.
- Application: This layer implies where applications such as Amazon Connect CTI Adapter, Salesforce Service Cloud Voice, and Alexa for Business can be used for integration purposes. Here, Amazon Connect and Service Cloud integration affirms that the users can now make use of upgraded CRM data since insights from compensation, shipping, inventory data, etc., can be merged with CRM data. This is how customer service can upgrade to a new level as all contact data such as phone, digital platforms, and CRM data can be put under a unified view.
Hence, there are a lot of benefits of using Salesforce and AWS integration which we will discuss in the next section.
Major Benefits of Using Salesforce and AWS Integration
The strategic partnership between Salesforce and AWS is indeed blissful for the companies and they are able to leverage growth and transform the way they operated earlier. Whether you use Salesforce CRM as a service via AWS or use AWS to prosper Salesforce capabilities in your business, this integration opens up a plethora of opportunities.
Now, we will closely analyze the major benefits of using both platforms for your business.
The integration of AWS and Salesforce is crucial for expanding business growth. AWS’s scalability capacity seamlessly increases and decreases your cloud capacity as per your demands (either high or low). The best thing about this service is that you only need to pay for whatever you will use. This is how companies are freed from making huge expenses on hardware or data centers which also often fail to understand your infrastructure requirements. This eliminates extra costs on infrastructure and maintenance. Moreover, when you get the benefits of both services you can efficiently control your costs, reduce redundancies, avoid complications, and streamline workflow.
Also, the Salesforce and AWS integration enables you to integrate your information across two independent systems. This can indeed be a prime effort toward improving work efficiencies within your organization. This Salesforce AWS architecture effectively eliminates the breach between customers’ data and other applications by combining customer data with operational applications. This saves a lot of time and allows you to concentrate on other crucial tasks.
Provides Enhanced Data Security
Data security is a vital and complex task for all businesses. One of the major benefits of Salesforce and AWS integration is that data security can be ensured. AWS offers superior recovery solutions ensuring the users prompt and reliable disaster recovery in terms of data vulnerabilities such as attacks on data centers, hacking, corruption, and cybercrimes. This implies that in case you lose your device, you can still recover and access your data using another reliable device because your valuable data was stored in the cloud.
Boosts App Development Process
Without the use of appropriate tools and integrated customer data, it is not easy to establish and release cutting-edge applications immediately. This is where Salesforce Heroku comes to the rescue and offers a developer-friendly and cloud-native platform that speeds up application development. Salesforce Heroku performs this process by integrating earlier siloed customer data and preventing the load of infrastructure management to let the developers fully concentrate on building customer-oriented applications without encountering any barriers.
Establishing Compelling Voice-enabled Experiences
The integration of Salesforce with Amazon’s Alexa for Business simplifies a lot of crucial tasks for you. This user-friendly integration allows accessing your vital corporate Salesforce applications from any location using your voice. Alexa for Business is an amazing service that offers templates to create as well as implement Salesforce private skills in your organization. Besides, you can make private skills accessible to the other employees. As soon as the skill gets activated, your employees can ask questions in a natural way and use their valuable Salesforce data from any Alexa device. This is indeed an implication of highly personalized customer service.
Allows Discovering Actionable Insights Faster
By using this integration, you can make each customer interaction smarter by providing your marketing, sales, and all the team members dealing with customers advanced Einstein analytics applications within the Salesforce applications. This solution further demands combining analytics applications with a prompt and scalable data warehouse, that helps in capturing the rapid increase of customer data and bridging the existing siloes. Besides, the integration with Amazon Redshift prevents the requirement of IT resources that would demand the need to create and tackle a customized connection between the applications and the data warehouse.
Provides Superior Customer Service
Providing superior customer service is one of the chief elements for every business. You can offer high-quality services to your customers seamlessly using the Salesforce and AWS integration. Using this integration will let you access the functionalities of the world’s top-ranked CRM and most popular cloud platform. The complete cloud-based solution helps customers all around the world and allows them to scale promptly without any intervention of overhead brought about by earlier managing contact centers. The integration with Salesforce Service Cloud allows contact center employees to seamlessly build dynamic and personalized customer experiences by gathering information on purchase history, customer views, contact history, etc. This data also helps to predict end-customer requirements and provides relevant answers to the questions before they have been raised.
Converts Connected Data Services into Engaging Experiences
Businesses, at present, are always thriving to upgrade their process with IoT but it is not possible to extract value from IoT deployments without using business intelligence, customer views, and a suitable platform. But both the IoTs of Salesforce and AWS allow customers to safely connect a network of devices to their CRM and automate tasks depending on particular events. This reduces operational overhead and maximizes revenue. This will also allow conceptualizing with insights about your customers’ activities, how are they using the products, who is interacting, and lots more.
This is how Salesforce AWS architecture gathers proper data and shares it across the right tools, presenting it as a valuable source for understanding the insights and analytics crucial for your business. Now you can easily create business logic for any device state with just clicks and no requirement of codes.
Undoubtedly, AWS and Salesforce integration is something that is extremely advantageous for businesses that want to streamline their work operations and provide extensive customer services. This is why this strategic alliance between the two is more in demand in the market since the use of this integration is indeed a blessing for businesses worldwide. This integration can also easily cope with your business requirements and alternations since it is highly flexible and scalable.
So, are you interested in implementing AWS and Salesforce integration for your business? If yes, then get in touch with us at Webuters soon.
Webuters is one of the leading IT development companies experienced in providing superior AWS and Salesforce services to its clients. We can help you create unified applications and make use of outstanding tools to leverage your growth and strengthen customer service.
Contact us today.