Augmented Reality (AR) has become among the most advanced and interesting digital space technologies.
However, it has often been overshadowed in the lion’s share market by Virtual Reality (VR). It is estimated that the market of Augmented Reality should be worth between $70 billion to $75 billion by 2023 and for Virtual Reality would be around $10 billion to $15 billion according to a report by Digi-Capital.
The consumers have also agreed with these statistics. In a research conducted by Perkins Coie law firm suggested that it is expected for AR to surpass VR by a vast majority (70%) in terms of revenue. And it is expected to happen in a period of five years.
Currently, AR has various applications such as virtual try-on, product visualization, enhanced information, training, and wayfinding. So, the question is; what does future hold for infrastructure and experience in terms of technology?
Things Behind AR Technology
In a report by Masterdc, AR is a vision that is behind the physical environment through tech devices. That is because AR devices help to add virtual information in a physical context. By that, all tangible elements will be nourished by the information creating digitized reality or AR of things in real-time. So, this AR acts as a convergence between the digital world and the physical world.
Moreover, it will be important when you note the difference between AR and VR. Although they complement each other, these two types of technology are different. AR technology will use an existing physical environment covering it with virtual visual reality.
According to Greenlight Insights, they argue that in 2020, the AR experiences are now being considered as a staple in the mobile computing experience. Therefore, the smartphones are creating sophisticated graphical overlays reacting to developers and real-world activity. Besides, they’re also monetizing and leveraging the technology in business and entertainment scenarios. It, therefore, means that in the next generation for AR the experiences will need enhanced multi-user interaction and a deeper interactive with the physical world.
Greenlight Insight also defined AR Cloud as a real-time 3D which is a spatial world map that has been overlayed onto the world. As the popularity of location-based services increases, the Augmented Reality cloud has enabled information and experiences to be shared, augmented, and tied with a specific physical location that occurs and persists on various apps and devices.
In other pages of Greenlight Insights, the reports have helped the stakeholders to understand the complexity of the AR Cloud. That, therefore, enables AR to create a truly shared world and experiences. The report also covers significant progress by offering critical guidance for Augmented Reality stakeholders.
How AR Cloud Transforms Immersive Technology
Foundry Trends did spend a great time researching at the immersive technologies and also an exploration of factors leading to mass consumer adoption. For example, it is expected that there will be advances in mobile phone technology such as the advent of 5G. That helps to play a vital role in AR.
However, the significant development behind the Augmented Reality is the cloud-based augmented reality. It aims at providing detailed analytics that focuses on the way users will operate making the future of AR.
The emergence of augmented reality cloud computing will have a huge significance to the developers. For example, looking at Uber services, they could overlay a button at any location on the street, and the users can press and call a cab. Another example is where an individual can overlay a button to buy tickets in theatres to purchase a seat.
It is an idea showing where the future could be leading to. You can think of the hyper-personalized and eye-popping adverts pervading scenes in the films.
Whether or not, the vision of the future is appealing where augmented reality and Cloud Computing are playing a great role.
Enhancement of Security
AR cloud is actually the future of AR as that time, security will be king. In a report by CNET, they said that Amazon now listens to the anonymous user audio that is harvested from Alexa devices. That helps to enhance the capabilities of AI.
The tone understands the concern. However, how will that be of great concern when the data is at risk of being compromised from smart glasses? Here, it is about the future world where most of the interactions will be taking place through camera-equipped devices.
The device will have to track your location but keep the tabs for you throughout the day as it happens with the emerging smartphones. But, it will use eye-tracking technology and see what you’ll be looking at.
The users will need gold-played reassurances such that the AR Cloud platform they’re using does not access or sell data they are capturing from their wearable cameras.
Moreover, users have to be assured that human employees will not be allowed to peek through the cameras while at home in the bedroom or living room. Therefore, the currency that should carry the heaviest weight of AR Clouds is trust.
The Final Verdict
It is expected that all objects in the future will have to be smart. It is not necessarily because almost everything will have motors, chips, radios, and sensors. So, it is expected to accelerate as soon as we start shifting to smart glasses and abandoning smartphones.
The virtual, augmented and realities will be interactive, aware, contextual, and data-rich. That will happen in almost everything including industrial heads-up displays, street directions, games, metadata, and more. Although, there is a core that is enabling technology. And it is not about smart glasses hardware that comes with good usability, reasonable price, and great functionality that are expected in the next five years. It is all about augmented reality Cloud which is expected to be the future of Augmented Reality. It means that AR Cloud is vital like underlying mapping and positioning. Where mapping should be affordable and positioning for persistent augmented reality robust. Therefore, a combination of the two will enable realistic interactions of the digital objects.