The customer-centric approach adopted by businesses defines the nature as well as the reputation of an organization. It is quite obvious that if you are thinking to create a positive impact in your business related to growth and network extensions, then you must avail a perfect CRM solution. A CRM integrates various tools and technologies that can pave the way for a healthy business environment to shape your company’s growth. This is why choosing the appropriate CRM is a crucial decision. In these cases, it is highly recommendable for all organizations to implement Salesforce for benefiting from its optimized results. It has been found that on average, customers using Salesforce CRM have witnessed 38% faster decision-making, a 25% increase in revenue, and a 35% jump in customer satisfaction.
Salesforce is the most popular and top-ranked CRM platform suitable for businesses of all sizes. Salesforce has been Recognized by industry analysts and by leading user review organizations as the prominent market leader for CRM technology. Salesforce provides unique and outstanding solutions that enable budding businesses easily implement cutting-edge technology and bring together all of the solutions that are important to them. This is why the discussion of ‘Salesforce vs other CRM’ can be justified with valuable insights that can prove that Salesforce provides the best functionality and commendable assistance to your business operations.
Reasons Why Salesforce is the Best CRM
There are a number of reasons that prove that Salesforce is the best CRM as compared to others. Here are a few reasons that highlight the important role played by Salesforce.
Prioritize Customer Success
While debating about ‘Salesforce vs other CRM’, customer success prioritized by Salesforce CRM comes first since customers form the backbone of every business. When Salesforce first came into effect, its prime motive was to help the customers succeed. This motive is still driving the basis of Salesforce’s business model and emphasizing a strong culture of constant innovation across the entire organization. Salesforce successfully established an entire ecosystem around customer success and provided it with teams of customer success managers, program architects, a broad network of partners and independent software vendors, and a highly-spirited and active Success Community.
Moreover, Salesforce continuously works on delivering value even if your business operations alter with time. From their customer success managers and consulting programs to certifications programs and Trailhead, Salesforce is committed to help you receive the most of their advantages.
Enhance Sales, Services, and Marketing Operations
Salesforce offers the principal tools that guide businesses, especially the small ones find customers, win their business and gain their trust. With Salesforce support you can seamlessly connect to your systems so that you can establish strong relationships with customers and expand your business way faster. Most importantly, Salesforce provides cloud-based solutions, so you don’t need to invest in any upfront cost on any of their on-premises competitors.
Moreover, you don’t need any expensive hardware installation or IT support which makes it easy for an entire company to operate on Salesforce fast. Maintenance is done automatically, and in case of any issue, a support technician intervenes within minutes. It doesn’t take days. This implies less downtime, affordable maintenance, and more time can be spent on business growth.
A Platform that Enables Growth
One of the most important aspects offered by Salesforce is that it is such a platform that grows with you. Businesses, especially, small and medium-sized ones need to be sure that their technology will scale with growth. Salesforce makes it way easier to add users and functionality in just a few clicks. Undoubtedly it is a secured and scalable platform that is easy to customize and upgrade. You can plan your growth process with Salesforce without the fear of the system getting crashed.
Salesforce is the complete CRM solution with a feature called Customer 360 which provides clear views of customers. You can connect all the dots in your business with Salesforce which will allow you to get a single and unified customer view you need to deliver superior services to every customer, at every stage of your company’s growth.
What else can be more convenient for your business? This is why you must consider Salesforce CRM for your business.
Benefits of Salesforce Over Other CRMs
The advantages of Salesforce are extensive and there are several reasons that can explain that Salesforce is the best-known CRM available in the market today. The benefits of Salesforce over other CRMs show that Salesforce has gained a large fan following since its inception in 1999.
Customization and Scalability
CRM software means an investment for every business. It is not just an investment but it should take care of all the business requirements at present and in the future as well while assuring high-quality results. Any business doing such an investment will demand this assurance. Salesforce can guarantee this assurance. Salesforce is capable of scaling up your company’s present state of customer relationships and also a customer base may establish over the next five years.
Every business has its own requirements and goals to achieve. This is the same with customers involved in the business as well. Apart from scaling up, Salesforce can customize business needs to fulfill specific goals. As per Salesforce statistics, 86% of consumers agree that personalization is playing an important role in purchasing decisions.
With Salesforce, businesses can personalize the emails that are to be sent to customers. Salesforce can also take into account the unique purchase history of every client. With the help of Salesforce App Cloud, businesses can build and operate all of their personalized applications.
Multitenancy is one of the most appealing features of Salesforce CRM that enables your business to maintain its consistency and offer services by sharing an environment with team members and concerned authorities. The biggest advantage of Salesforce is that its performance does not vary between large and small clients. Every business has clients either big or small and is privileged to have access to one infrastructure and one platform. This means multiple users and business partners can share a single instance of the application, and this is why Salesforce is regarded as one of the most cost-effective CRM of all the times.
Whenever any changes or amendments are made, the tenant who has got legal access to the system can edit and review depending on your requirement. The multitenant infrastructure of Salesforce also ensures that updates and upgrades are working spontaneously without any the interference from customers.
Salesforce Cloud Apps
Salesforce provides multiple innovative SaaS solutions that ensure businesses are able to use a common platform. This is very convenient and less expensive. With this, businesses can remain sure that their sales efforts improve to a significant extent and also their communications are made superior through the different services offered by Salesforce cloud apps. The cloud offerings by Salesforce are Sales Cloud, Service Cloud, and Sales Chatter. Sales Cloud is a feature-packed platform consisting of tools that ensure every customer-related service starting from tracking contact management to sales pipeline, and lead nurturing to performance analytics.
Superior Security Features
Security measures is of great importance for every company to keep their valuable data protected from external attacks or breaches. This is why businesses use CRM for data security. Now, data security is one of the crucial focus points of Salesforce right from its inception. Salesforce emphasizes data security to a great extent and this is why it is very much preferable because many CRMs do not pay attention to security issues for protecting business data. Salesforce, on the other hand, is equipped with pre-installed security features that enable business owners to decide who can access their data within an organization. This makes Salesforce a trustworthy and secure software on which you can rely.
One of the unique and best features of Salesforce CRM is its ability to collect customer information in terms of quality as well as quantity. Salesforce offers very convenient and sustainable solutions to secure the bulk of information regarding genuine customers prior to getting in touch with them.
It is a very essential task to gather a sufficient amount of information about your customers for many reasons. First of all, this will let you monitor the necessary information about your customer. This enables you to view all the information in a centralized location in a structured format. At the same time, you will also be able to see any lead that is useful for you even if it has been assigned to any other representative. In a nutshell, Salesforce provides a holistic view of your business management.
It is such a priveledge to become a Salesforce AppExchange partner because by being a partner you will be able to access a wide range of free and popular apps. This is not enough you can too develop and design apps for Salesforce and merchandise these products as well. Moreover, you will be allowed to access to a wide range of tools, with which you can easily get the tools you want for your business purpose.
Equipped with Features for Market and Salesperson
One of the important reasons that help Salesforce to stand out from other CRMs is that it is packed with unique features like no other CRM software. It consists of features such as contact management, workflow creation, task management, opportunity tracking, collaboration tools, customer engagement tools, analytics, and an intuitive, mobile-ready dashboard. Besides, there are other features conveniently designed for marketers such as social media integration, marketing leads tracker, and email integration. For salespeople features like sales forecasting, sales communities and sales leads monitoring are very much essential and beneficial.
Salesforce is indeed the best CRM than others because of its extensive useful features. If you plan to make your business successful then you should definitely think of implementing Salesforce CRM over others.
Salesforce Advantages and Disadvantages
Like everything else, Salesforce advantages and disadvantages also coexist. While the advantages of Salesforce have already been discussed, now we will look into the disadvantages. We have to keep in mind the disadvantages as well so that in case of any problem we can propose appropriate solutions.
Some of the disadvantages of Salesforce can be,
- It is quite expensive.
- You have to invest on the add-ons to get the most out of the software.
- Configuration and settings are not so simple and time-consuming too.
- Its interface is not so well-organized which makes navigation and simple tasks unnecessarily complex.
- The learning curve never seems to end.
There will be pros and cons for everything, so Salesforce is no different. Despite, the disadvantages we cannot deny its outstanding powerful CRM platform, substantial features to cater to your business needs, and easy to locate sales reps features who can provide valuable guidance on how to use the software. Hence, the disadvantages cannot overshadow its relevance and significance.
Interesting Salesforce CRM Stats that You Must Know
- Among the variety of CRM platforms, Salesforce occupies one-third of all CRM users.
- According to studies, Salesforce has a 20% share of the overall CRM market.
- Salesforce has 11.7% of the marketing CRM market share, 7.3% behind Adobe, as per reports.
- A survey states that 58% of Salesforce customers say they have plans to integrate additional Salesforce clouds.
- According to Statista, the annual revenue of Salesforce reached 26.49 billion U.S. dollars in its 2022 fiscal year which is a record high.
We can conclude by saying that Salesforce CRM is such an insightful platform, your business can’t afford to ignore it. It is one of the popular and leading CRMs offering a variety of upgraded systems and categories essential for your business growth. If you are expecting to experience seamless usability in your business, you should definitely let Salesforce empower your growth. Salesforce will enable you to organize your business systematically and make amendments at the production level while maintaining consistency in changing circumstances.
So, if you are thinking to implement salesforce in your organization, reach out to us at Webuters today. Our consultant at Webuters will provide you with complete guidance and assist you in adapting Salesforce CRM to fulfill your desired business goals.
For more information, contact us at firstname.lastname@example.org.
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