10 Reasons Why You Should Choose Shopify for B2B eCommerce Business
The eCommerce industry is among the fastest growing industries in the world today. Owing to the internet’s ever-increasing user base that its global market growth according to Statista reports in the year 2021 amounted to approximately USD 4.9 trillion worldwide and is further predicted to grow by USD 7.4 trillion by 2025.
This development has practically replaced ‘brick and mortar’ stores for both wholesale and retail which was previously the primary mode for buying and selling products as well as services. Ecommerce platforms serve as the heart of any online business. These platforms enable online businesses – whether small, medium, or large – to manage website operations, marketing, sales, and operations, and help these companies generate better revenue.
With over 65% B2B businesses aiming to shift online by 2022, and the ever-growing demands of digital economy. It has become more of a necessity for companies to look for the services of ecommerce platforms which actively responds to the growing requirements of the B2B economy.
And one of the most popular ecommerce platforms is ‘Shopify’, it is practically ruling as an eCommerce giant for all the right reasons. This platform assists you whether you are running your own start-up or own an enterprise. This platform works with several integrations that help its software to scale your business better.
Shopify is a simple online store builder that anyone can use to launch their own online store. This platform provides online retailers with a full suite of services including payments, marketing, shipping and customer engagement.
With its simple features and layout Shopify enables B2B start-ups sell online, on Facebook, or in person for a cheap initial investment. This software as a service (SaaS) online selling platform assists enterprises to set up an online store and sell their products at the click of a button, that’s why more and more B2B merchants are turning to Shopify.
- Shopify is Canadian ecommerce company headquartered in Ottawa, Canada.
- It is presently one of the most popular ecommerce platforms globally with a 23 percent market share in the U.S.
- Shopify is highly flexible and user-friendly, its in-app store has over 6000 apps available to allow a customized user experience
- Over 100 free and paid-for Shopify themes are available.
- You can integrate your online store with any retail setting with Shopify POS.
- Shopify has helped design more than 1 million eCommerce websites, including more than 7,000 B2B brands that use Shopify Plus.
How Does Shopify Work?
Shopify is much more than an online store. For most people, Shopify is an online store builder or a point-of-sale system. However, experts refer to it as a software as a service program (SaaS), where users are charged for using the platform’s services. With Shopify you can either start from scratch or hire a Shopify service to convert your existing site.
Shopify allows users to construct an online store, handle inventory management, payments, process orders, and more. Additionally, you can customize the look and feel of your online store as well as add software functionality.
So, if you’re a B2B marketer looking for a suitable platform for your business online, then here are 10 reasons why you should consider migrating your eCommerce business to Shopify.
10 Reasons Why You Should Choose Shopify for B2B ecommerce Business
Easy Platform Management
Shopify is user-friendly despite having so many features in its wholesale channel. Even if you don’t have any web development knowledge or if you are bootstrapped to hire a developers team, the platform is designed to make it easy for users. This is one of the main reasons why B2B business owners love to integrate with the platform. Moreover, with an ease-of-use platform, it is easier to run your wholesale online store as well as handle orders as there are no obstacles or friction involved.
Among Shopify’s dashboard’s features, you find the ones most relevant to B2B eCommerce, such as orders, goods, customer information, reports, and applications. Additionally, with only a few clicks you can add items, change settings, as well as process orders.
It is always important to check a platform’s ability to scale when the business grows. Bearing a long-term strategy in mind when considering whether the platform will benefit your operations as your company expands. It should ideally include versatile features and functionalities that help you to grow your business more successfully.
Shopify is a highly scalable eCommerce platform that can scale your business requirements no matter how many transactions you have. The platform’s servers can effortlessly handle sudden spikes in traffic without any problems.
Additionally, Shopify is designed to prioritize security of sensitive information related to customer and payments. For any organization security issues remain a major concern.
Shopify meets the standards of PCI DSS Level 1. This regulation applies to all online stores powered by Shopify. It is a highly secure eCommerce platform with multiple layers of protection for both the company and its customers.
The Shopify Plus platform allows you to scale efficiently while offering top-notch security. This allows you to focus on expanding your business.
Easy Integration of Online and Offline Store
Shopify contains a slew of built-in capabilities that are designed to help with business expansion. In case you want to turn your business into a franchise, you may easily combine your physical store with your online store using the Point of Sale (POS) technology. There are numerous programs available to aid in the expansion of a franchise company model. Additionally, the ‘Organization Management function’ allows Shopify Plus merchants to manage several stores at a corporate level.
Multiple App Integrations
Shopify is noted for its extensive app store. There are over 1500 apps which are vetted and tested by Shopify in the market place and can be easily integrated with other platforms, so you can trust them to make running your online stores easier.
The applications and integrations are designed to assist with tasks like managing Inventory, responding to wholesale and B2B customers, as well as handling orders, marketing, and promotional campaigns.
Shopify allows several integrations to run in parallel without worrying about exceeding API restrictions.
Hassle Free Payments
Shopify Pay is a convenient solution for businesses who want to simplify the purchasing and checkout process.
On Shopify, B2B customers can save their billing information for easier checkouts in the future. By lowering the number of required fields, you can significantly reduce the possibility of any hassle associated with the checkout. Its goal is to boost conversions and make it easier for users, which is crucial in optimizing the mobile buying experience. Shopify includes an integrated payment system with no transaction fees and no administrative expenses. By giving clients multiple payment options, Shopify helps to reduce disagreements and enhance conversions.
Sell Anytime, Anywhere
Shopify’s vast automation and website-management features allows you to make the sell anywhere at any time. The platform has a large community of b2b application suppliers for various kind business frameworks and are also device compatible. This enables merchants to operate their online stores from their mobile devices. One of the many apps available for Shopify can automate many parts of your store. Moreover, there are plugins available for backing up data, inventory management, tracking profit margin and much more.
Tools For Marketing
Another reason to utilize Shopify for B2B is the variety of marketing methods the platform offers. The Shopify eCommerce platform gives B2B business owners a host of useful marketing options for promoting a B2B online business. A section is primarily dedicated to marketing has been added to the Shopify dashboard to enable various marketing efforts. This feature can further be used to create and track advertising campaigns on sites such as Facebook and Google, giving you access to millions of potential clients.
Shopify’s offers B2B capabilities to assist with email and social media marketing. What’s more Shopify merchants generally have access to a variety of third-party marketing services to help them sell their products.
Useful Insights For Store Management
Performance measured based on data is crucial for any organization. It is especially helpful analyze results in real time, design strategies, and collect reliable sales data and reports to run the business smoothly and promote growth. Shopify’s powerful ecommerce analytics are essential for evaluating the efficacy of marketing efforts like email and text messages.
All Shopify customers get free access to a dedicated customer service staff available 24 hours a day, seven days a week. These helpful specialists are frequently ready to assist with any concerns via live chat or email. Additionally, the platform enables users to get access to handy tools inclusive of a range of useful articles, videos, and lessons that can assist you with running a successful online store.
Shopify is SEO Friendly
A great feature of Shopify is its amazing SEO functionality. The structure of the content and other variables are all addressed by standard SEO practices. Shopify is equipped with the most important SEO tools that online retailers require, allowing you to edit or add meta tags, and place products, collections, and product descriptions in an SEO-friendly way. For the most part, Shopify gives store owners a good way to optimize the content of the site — but to fully leverage this function, it is important to have a good understanding of SEO.
As per a report, Shopify is already quite popular and such is enormity of this platform’s success that it is already partnered with 841,000 stores in the US alone and over 1,000,000 businesses globally functioning across 175 countries. Additionally, the platform extensively houses over 3.7 million live websites”
But with so many e-commerce platforms to choose from, it requires serious thought to find the right one that matches your business model and objectives. Companies who have already partnered with Shopify will probably know how the platform has benefitted their business long term. Shopify’s easy setup combined with its user-friendly interface, security, and scalability along with a range of customization features makes it the ideal choice for every B2B business owner looking to scale their business online.
Shopify is a great way to get your B2B business make its transition to the digital space. So why wait?
Get in touch with our Shopify experts at Webuters who will guide your business through a successful migration with the Shopify platform.