AI & IoT

<div align="justify">Webuters helped a client in customizing their existing Chabot platform to make it efficient and intelligent. The solution was delivered using the best of technologies including Nodejs, Reactjs, Amazon Elastic Search, Amazon s3, cloud Natural Language API, SaaS, and more. The client also required separating their website and the bot editor for improved management and better user experience. </div>

Artificial Intelligence Chatbot Platform Delivering Better User Experience

All Case Studies

Webuters customized the Salesforce Accounting Seed Package for a US-based business to overcome the loopholes in the existing system and be able to make the most of the package.

Customization of Salesforce Accounting Software to Optimized Version

Webuters developed a mobile and web app for an asset capture business to help it accelerate its operations and scale. The client was using Salesforce.com and had no app for capturing asset. Webuters was successful in creating a mobile and web app for business using cutting edge technologies like DynamoDB, React Native, GraphQL, Angular, Nodejs, AWS App Sync and other AWS services including AWS CloudWatch, Amazon Rekognition, AWS Lamda, AWS CloudFormation and more. The end result helped client save time and money.

Intelligent Mobile and Web App for Asset Capture

A US-based company with its offices spread across many countries deals in Finished Goods and Print on Demand products. They provide a wide range of customized visual communications solutions ranging from executing their ideas to customized finished goods and delivering them to the customers.

B2B eCcommerce Solution and App to Make an Impact

How leveraging Amazon MWS API and integrating it into a dynamic dashboard significantly transformed the client&#8217;s E-Business portfolio, enabling them to achieve their business objectives and gain a competitive edge in the market.

MWS-enabled Solution for E-Business

<div align="justify">Customers are critical to the success of any business. Realizing this importance a client contacted Webuters for a solution to manage business data efficiently, reduce manual work and overcome the challenge to build long-lasting relationships with customers. They also wanted to increase their business profits through the correct management system.  </div>

Implementation of Custom CRM Improved Customer Relations

Business was looking for variety of insights for their sales and marketing team, which is going to help business in taking pro-active decision making. Business was already using Salesforce Sales cloud to manage their membership program, their prospects, opportunities etc. Now they wanted to leverage the benefits of Salesforce Einstein Analytics cloud for better marketing predictions, engages the community members, pro-active planning to build better eco-system.

Implementation of Salesforce Einstein Analytics and Customization

<div align="justify">
The business was looking for well optimized Mobile &amp; Web presence for delivering their news, and content online, as well as live-stream the program and radio service to the user. Their expectation was to get a very lightweight and fast browsing system, using which audience can quickly access their online content without delaying in content loading speed.
Also, they were operating internationally so there was a use case to display the country or region-specific news content to users who select their recommendations. So, by considering all of this and following the GDPR, Compliance, and other data governance policies, applicable for country-specific content delivery we build and delivered a system of their dreams. Our solution was targeted to their web, and mobile (iOS, Android) user base.
</div>

Well Optimized Mobile & Web Presence for a News Business

Webuters assisted a business in gaining maximum online exposure through single nodal management of products for improved online selling and customer management. The company benefits from a smarter digital experience, happy customers, and easy product management.

Enhanced Online Selling Experience with WooCommerce & Custom Development

<div align="justify">With NPSP, Webuters was able to streamline the donation management process, improve both donor engagement and operational productivity for its nonprofit client. As a result of implementing NPSP, the client has seen a significant increase in donations and donor satisfaction.</div>

Salesforce Nonprofit Success Pack (NPSP) Implementation for an International Nonprofit

<div align="justify">For a hospitality client, Webuters developed a next-generation mobile app. The app enables them to receive orders quickly and easily. It has an easy-to-use interface and allows customers to order food from anywhere and from any menu on the property at any time. The app also automates the ordering process, as well as provides information on the status of the food to customers, among other things.</div>

Next Generation Mobile App for Hospitality

Webuters used robotic process automation (RPA) to help a nonprofit accelerate its operations. The nonprofit was dealing with time-consuming and resource-intensive manual processes and error-prone operations. Webuters was successful in automating business processes and bring accuracy to operations, allowing the nonprofit to save time and money.

Intelligent RPA (end-to-end) Automation Improved Nonprofit’s Efficiency and Productivity

<div align="justify">For a leading global nonprofit client, Webuters integrated Salesforce and Splunk. The integration of Splunk and Salesforce by Webuters allowed the company to monitor all operational activities, manage data through extensive reports and dashboards, analyze trends and user behavior, and improve security.</div>

Salesforce Journey of NGO Accelerated With Splunk

<div align="justify">Webuters integrated Salesforce Nonprofit Success Pack (NPSP) with NetSuite for its client, a leading global nonprofit. By customizing the Salesforce NPSP package and seamlessly integrating it with NetSuite without disrupting the existing system. This integration resulted in the elimination of manual efforts to map and track financials, manage financial insights, and determine where the fund is invested. Read this case study to learn how the integration of Salesforce and NetSuite has improved the financial accuracy, speed, and quality of work at a nonprofit.</div>

Salesforce-Netsuite Integration Improved a Nonprofit’s Lead-to-Invoice Process

CRM & ERP

E-Commerce

Mobile Apps

Web Portals & Apps

8 Transformative Use Cases of AI for Curriculum Design

A lifestyle fashion brand once created a buzz around its Black Friday Sale, offering enticing discounts, and promotions. However, the website crashed within the first hour of the sale day due to overwhelming traffic. This unexpected website downtime, lasting more than 3 hours, caused a significant loss of at least $10,000 in potential sales. This is a pervasive issue that can strike businesses of any size, at any time even without warning. This leaves devastating consequences, including frustrated customers, damaged brand reputation, and most critically, declined e-commerce sales. <a href="https://www.statista.com/statistics/753938/worldwide-enterprise-server-hourly-downtime-cost/">Statista&#8217;s 2020 survey</a> found that a quarter of global businesses reported hourly server downtime costs ranging from $301,000 to $400,000.  
Hence, maintaining consistent uptime is imperative for providing a positive user experience and retaining customers and maintaining revenue growth. 
<h2>What is website downtime? </h2>
Website downtime refers to intervals when a website or any service within is inaccessible or not functioning correctly. Downtime can be of two types, hard downtime and soft time.  
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" aria-setsize="-1" data-aria-posinset="1" data-aria-level="1">Hard Downtime: A completely inaccessible website, displaying blank pages, preventing users from using any content or features. Hard downtime is rare and easily detectable, usually caused by website malfunctions or platform-based service interruptions. </li>
</ul>
<ul>
<li data-leveltext="" data-font="Symbol" data-listid="1" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" aria-setsize="-1" data-aria-posinset="2" data-aria-level="1">Soft Downtime: This leads to a slow and unresponsive website that is still operational, making user actions difficult to complete. Soft downtime can result server overloads, connectivity issues, database errors, etc., allowing minimum accessibility of services. </li>
</ul>
<a href="https://astecno.com.br/wp-content/uploads/2023/09/ITIC-2023-Global-Server-Hardware-Server-OS-Reliability-Report.pdf">A 2023 ITIC survey</a> claims that 93% of medium and large businesses are vulnerable to severe financial losses from downtime. In fact, a single hour of server downtime can cost these businesses $300,000 or more. While e-commerce downtime may appear to have a short-term impact, its consequences can be detrimental in the long-term.  
It can negatively affect your site’s search engine ranking, making it almost impossible for potential customers to find it. Moreover, customers who are unable to complete their purchases will start looking for alternatives. This will result in zero leads and a substantial loss of e-commerce sales in the future. By identifying the root causes and implementing productive strategies, you can control this situation and ensure a positive customer journey.
<h2>What are the root causes of website downtime? </h2>
Website downtime can be caused by the following factors, 
<h3>1. A poorly organized website </h3>
Poorly organized plugins, uncompressed files, excessive HTTP requests, and other performance-related issues can contribute to downtime and hinder user navigation. 
<h3>2. Server failures </h3>
Website downtime can arise from application errors, bugs, system malfunctions, inadequate server maintenance, power outages, etc., causing severe operational disruptions. 
<h3>3. Connectivity Issues </h3>
This includes internet service provider outages, data centers, faulty network configurations, or something relatable, leading to slow-loading pages.  
<h3>4. Compatibility Issues </h3>
Compatibility issues arise when a website is not optimized for different browsers, plugins, integrations, devices, or operating systems. 
<h3>5. Traffic Surges </h3>
Traffic surges can overburden a website&#8217;s servers due to inadequate server resources, causing them to crash or slow down.  
<h3>6. Security threats </h3>
Security threats like hacking, malware, virus attacks, data breaches, etc., can interrupt website operations and result in downtime. 
<h3>7. Human Error </h3>
Inconsistencies in configurations, inadequate quality testing, poor server maintenance, misaligned coding, and so on can all lead to website downtime. 
<h2>Major consequences of website downtime </h2>
Website downtime can have a negative impact on your business’s growth and lead to undesired situations such as, 
<h3>1. Increased Customer Churn Rate </h3>
<a href="https://www.pwc.com/us/en/advisory-services/publications/consumer-intelligence-series/pwc-consumer-intelligence-series-customer-experience.pdf#page=9">32% of customers</a> won&#8217;t return to a business after one bad experience and this emphasizes the crucial importance of speed. Therefore, frequent or prolonged website inaccessibility causes dissatisfaction among customers, increasing churn rates.  
<h3>2. Poor SEO Ranking </h3>
When a site experiences frequent downtime, search engine bots struggle to crawl and analyze it, resulting in missed indexing opportunities. This reduces search engine ranking and site visibility, as the bots may label it as unreliable, resulting in decreased traffic. 
<h3>3. Tarnished Brand Image  </h3>
E-commerce downtime results in a poor navigation experience, leading customers to abandon the site and turn to competitors. This affects sales and damages brand value which is detrimental to long-term business success.  
<h3>4. Revenue Shortfall </h3>
Website downtime impacts revenue growth by driving away customers from accessing content and making purchases, affecting sales directly. Moreover, continuous downtime also necessitates expensive investments in infrastructure, servers, and maintenance to fix issues, further draining business resources. 
<h2>Effective strategies to mitigate website downtime and ensure high availability</h2>
Here are some effective strategies to address website downtime issues and ensure uninterrupted services for a seamless shopping experience. 
<h3>1. Optimize the website infrastructure  </h3>
Optimizing a website involves several core tasks to enhance performance and reliability. These include compressing large files, reducing bloated scripts, fixing bugs, initiating regular data backups, etc. This can effectively reduce server loads and streamline response times. Besides, leveraging tools to track server performance and proactively identify threats helps prevent e-commerce downtime, ensuring a smooth user experience. 
<h3>2. Incorporate a Content Delivery Network </h3>
CDN distributes your website&#8217;s content across multiple servers worldwide. This intelligent routing system directs users to the closest server, reducing strain on one server and ensuring faster page loads. This improves your website’s performance even during traffic surges and helps prevent crashes, ensuring high uptime. Moreover, CDNs provide protection against DDoS attacks, reducing downtime and smooth running of operations. 
<h3>3. Assess Website Performance Regularly </h3>
Regular website performance checks using analytics tools help in detecting potential issues.  Real-time insights into server loads, configurations, usage, etc., reveal areas for improvement. Also, conducting A/B testing pinpoints specific trouble spots in website performance, enabling data-driven optimizations to prevent downtime. This minimizes the occurrence of unexpected outages and helps in delivering a positive user experience across touchpoints.  
<h3>4. Ensure timely software updates </h3>
Regularly updating your website’s software is vital for security, compatibility, and uninterrupted operations. Outdated versions expose your site to threats, data breaches, and functional disruptions due to incompatibility with the latest technologies. Hence, staying updated helps in addressing issues effectively and ensuring compatibility with new integrations and plugins. This prevents downtime by boosting stability and safeguarding your site&#8217;s integrity. 
<h3>5. Use a reliable e-commerce platform </h3>
A credible e-commerce platform is essential for hosting your online store. A robust platform, equipped with updated features and scalable infrastructure, can accommodate your business growth and handle fluctuating traffic. This ensures a seamless customer journey across touchpoints and minimizes any operational disruption including website downtime. Besides, a trustworthy platform ensures 24/7 customer assistance, to address any technical glitches.
Also read: <a href="https://www.webuters.com/top-5-ecommerce-platforms-to-choose-from">Best eCommerce platforms for your business</a>
<h3>6. Invest in workforce training and upskilling </h3>
Investing in workforce training enables your employees to acquire advanced knowledge. This enables them to identify technical glitches and adopt proactive measures to troubleshoot problems before they escalate. This reduces the risk of website downtime caused by configuration errors, outdated plugins, data integrity issues, etc. A well-trained team can also resolve complex technical issues without relying on external support.  
<h2>Final Thoughts</h2>
Undoubtedly, it&#8217;s important to focus on reducing downtime considerably, but it&#8217;s unrealistic to expect it to never occur. Sometimes, uncontrollable events like power outages or natural calamities cause downtime, no matter how optimized your website is. However, identifying the risks and addressing those proactively with a backup plan will help you restore your e-commerce services quickly. Moreover, effective strategies like using CDN, assessing website performance, etc., will prevent the occurrences of unexpected website downtime. This will help you generate more e-commerce sales by ensuring a strong and consistent online presence.  
Ditch the downtime stress now!  
Get personalized guidance from our experts to unlock 24/7 uptime and protect your sales from slipping away. 
<blockquote>Request a <a href="https://www.webuters.com/contact-us">free consultation today</a>!</blockquote>

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Benefits of CRM in Hospitality Industry

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CRM and ERP Blogs

Benefits of CRM in Hospitality Industry

Why CRM Is Important for Small Business?

8 Tips For Choosing The Right CRM for Nonprofits

Are You Choosing the Right CRM For Your Business?

Artificial Intelligence and CRM

Why Your Business Needs WalkCRM?

Lets work together

Do you have a project in mind?

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